As part of the AIM Report™ project, Huebner Marketing also revamped the Chief Industries logo and brand standards guide, giving the 60-plus-year-old company a fresh look.
For nearly two decades, Huebner Marketing has been helping Chief Industries differentiate its many brands, first with a Chief Buildings' brand audit in 1999 and then with a company-wide AIM Report™ in 2017.
Early in Huebner Marketing's relationship with Chief, it became clear that it wasn’t price or delivery or quality that customers liked about the brand. It was the company’s ability to engineer relationships.
In addition to helping differentiate the Chief brand, Huebner Marketing has produced a variety of marketing assets, including product brochures, print ads and direct mail initiatives.