THE ONLINE MARKETING BLOG DEVOTED TO MANUFACTURERS

According to Forbes, 65% of organizations have an agreed-upon business strategy, but less than 10% successfully execute their plan. Often, it’s simply because companies fail to align their business objectives with their marketing efforts. That’s where Huebner’s Blueprint 365™ manufacturing marketing strategy comes in. This systematic process ensures that every marketing strategy deployed during the year aligns with the company’s most important fiscal year goals. The result - a blueprint to success that can be used daily, monthly, quarterly and yearly.



IDENTIFY THREE FY OBJECTIVES

Huebner Marketing works with the company’s key stakeholders to identify three fiscal year goals that will be used to build the marketing strategy. The Huebner Blueprint 365™ structure ensures that each objective is addressed each month with full-on, multi-media marketing initiatives.

Sample goals:

 Preparing for an IPO

 Increasing divisional revenue

 Launching a new product

 Improving brand reputation

 Growing online sales



CONSTRUCT THE MARKETING PLAN

Once the objectives have been identified, Huebner Marketing creates a domino effect of strategies that build on the FY objectives, event dates, launch goals and dealer initiatives. Aspirational ideas are often built into the plan to encourage out-of-the-box initiatives for maximum impact.

 Worth noting:

Our blueprint allows for roadmap scalability for a single brand, multiple brands or across divisions. Color coding is used to identify the different brands and/or divisions.



IDENTIFY THE MARKETING TACTICS

The Blueprint 365™ process uses a Touchpoint Chart to ensure every initiative is leveraged across multiple mediums. The chart acts as a heat map, showing the marketing efforts across brands and mediums (both digital and traditional).



EXECUTE THE MARKETING PLAN

Once the Blueprint 365™ plan has been finalized, the strategy is migrated into a digital platform to ensure tactics are executed. The digital format allows for adjustments to be made any time to the plan.